Under our ‘UnLtd Care’ initiative we’re offering cash awards of up to £20,000 to 10 individuals from across the country who have great ideas for products or services that will prevent loneliness and social isolation among older people.
The competition for UnLtd Care Awards is open to applicants from across Scotland, England, Northern Ireland and Wales. We will support ideas for products or services that will make a real difference to the lives of older people and generate revenue to cover their costs.
With health budgets and local authorities facing the squeeze, radical new approaches are needed to address the challenges involved in preventing social isolation among older people.
People in later life are particularly vulnerable to loneliness which reduces their quality of life and wellbeing, and directly harms their health. Finding ways to keep people connected has a huge personal benefit. People in strong social relationships are more likely to remain healthy and independent, and live longer.
Preventing isolation also has benefits for the immediate community. Well-connected people in later life are more likely to volunteer or provide support to others. It also benefits the rest of society. Lonely and socially isolated people are more likely to have early admission to residential or nursing care, and to suffer from mental and physical illness. So keeping older people connected can reduce demand for costly health and care interventions.
We are looking for enterprising ideas that aim to make a big difference to the social care sector; ideas with strong potential to generate income and become sustainable, as well as delivering high social benefits. We will prioritise ideas that focus on older people and preventative services.
If you’re interested in applying for an UnLtd Care Award you should complete an Expression of Interest (EOI) form. The form and more information about our Awards are available on our website at www.unltd.org.uk/social-care